Kabuki Strength
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What we do.

We teach. coach. create.
Our company traces its history back to early 2010 when co-owners/friends Chris Duffin and Rudy Kadlub opened the-then-called Elite Performance Center at a run-down strip mall in SE Portland, Oregon. Even prior to that, Chris and Rudy along with other lifters were meeting in Chris’ garage and training several times a week. What started out as merely a strength gym soon became a live laboratory for new equipment Chris designed and engineered in order to bridge the gap between the clinical world and the strength world. This remains our mission to this day, and today Kabuki Strength is one of the fastest-growing companies in the strength and fitness industry – providing coaching, education, and equipment for people all over the world. Scroll down and read this page and you’ll know everything there is to know about us! You can also read more about us in a piece titled “Kabuki Strength: A Story of Strength, Perseverance, Community, Vision, And Mission”

Virtual Coaching

Our in-house coaches provide virtual coaching services to a roster of amateur-to-elite level athletes in multiple strength disciplines. Click to read more.
Sign Up for Coaching


We manufacture our equipment in-house at our facility located in Oregon. Our products are engineered, developed, and tested by our team. Click to read more.
Purchase Our Equipment


We create content and provide educational services to athletes, coaches, trainers, clinicians, and as well as other practitioners. Click to read more.
Strength Chat Podcast

Recent Strength Chat Episodes

The strength and fitness industry has for too long been dominated by overly-tan, annoyingly-loud YouTube celebrities with less than factual content, aka broscience. Tune in to Strength Chat – hosted by a group of Coaches and Athletes with over 60 years of combined experience – as they talk fact, science, and strength with world-renowned strength, conditioning, and rehab professionals. Hosted by the Mad Scientist of Strength, Dr. Rudolph, and The Wizard of Training. Click here to view all episodes.

Recent Posts

Our coaches, contributors, and team members consistently produce written and video content which is published here. The breadth and scope of these pieces covers many topics, from lifting to life.
Virtual Coaching unlike anything in the industry.

We believe the coaching of physical development involves much more than a spreadsheet with the exercises/sets/reps to be accomplished that week. We see our coaching process as a functional symphony of movement efficiency, program design, skilled coaching, and good ol’ fashioned hard work  The Kabuki Strength team is comprised of skilled coaches and athletes with the common goal of physical development. Join us and become part of the strongest, most supportive team around.

Learn More about Virtual Coaching
Training and Equipping athletes. coaches. warriors.

Who are we?

Professionals. Coaches. Athletes.
Our team may be small, but we all each play an integral role in building one of the fastest growing and most innovative companies in the strength and fitness industry. Click on each person to read a more in-depth profile.

Chris Duffin

Co-Founder and COO

World-renowned strength athlete and coach. Co-founder and CFO of Kabuki Strength. Motivational speaker and life coach. Chris' life vision and goal is to make the world a better place through strength.

Rudy Kadlub

Co-Founder and CFO

Rudy made a name for himself by being one of the most successful community planners and homebuilders in America. He is also the co-founder of Kabuki Strength and holds over 24 American and World records in powerlifting.

Andrei Miclea

Creative Director

As Creative Director for Kabuki Strength, Andrei is responsible for the long-term aesthetic vision of our products and services, as well as marketing, branding, design, content development, and even the website you are on right now. He is also a KMS certified coach and nationally-ranked middleweight strongman competitor.

Brandon Senn

Director of Coaching and Performance

Brandon heads up the coaching department at Kabuki Strength and is the creator of the systems we use to train and develop athletes. Brandon is actively pioneering the way coaches and athletes use data and autoregulation (specifically velocity) in their training. Among these roles, Brandon is also a very accomplished coach having handled Chris’s training since 2015 as well as 3 separate ALL-TIME world record holders.

Brady Cable

Operations Manager

Brady leads our operations side and is in charge of scaling our facility during our rapid growth, in order to be able to ship large quantities of equipment to our customers in a timely fashion. He is also a movement coach specializing in body tempering.

Jesse Keller

Manufacturing Director

Jesse heads up our manufacturing division where all Kabuki Strength equipment is produced on state-of-the-art machines.

What do we create?

The gallery below showcases some of the cutting-edge, evidence-based equipment that is designed, engineered, manufactured, tested, and sold by Kabuki Strength.

Duffalo Bar

Kabuki Strength


Kabuki Strength

Pain Pill

Kabuki Strength

Transformer Bar

Kabuki Strength

Unparalleled Quality

Kabuki Strength


Kabuki Strength

What do we teach?

Kabuki.MS is an indexable reference library with hundreds of videos on proper movement, mobility, rehab, cueing, and technique. It is the reference guide to our Kabuki Movement System methodology. It contains guided tutorials to piece everything together for the compound lifts, as well as a private forum where you can ask questions and communicate with our coaches.

Indexed Reference Library

All video content is indexed under a simple taxonomy system, for easy access to anything you search for.


The initiation fee covers the hundreds of hours of material you get right off the bat. Going forward we only charge you $9.99 to have access to all this great content and new content we regularly put out.

Easy Access

You can access Kabuki.MS from home, the office, or the gym. You can even access the site on your phone!

Guided Tutorials

We've created guided tutorials for the core barbell lifts, which you can use to improve your own technique or to coach someone else easily.

Private Forum

Join our private forum and interact with the countless other KMS members. Ask questions, help others, the possibilities are endless. Our coaches make time regularly to participate in conversations and answer questions.


Everything we do has purpose and intent. We work closely with a group of clinicians and professionals to make sure our movements and methods are grounded in science.

Join us at one of our seminars!

Our Kabuki Movement System 1 seminar is widely regarded as one of the most in-depth, educational, and practical seminars in the strength and conditioning industry. Come spend 3 days learning functional movement, assessment strategies, corrective exercises, and more from Chris Duffin and his team of skilled coaches. We hold 4 seminars each year spaced throughout the continental USA. Don’t wait for one in your area! Here’s a special offer for visitors to our site!

Save up to $150 on KMS Seminars

Join us at one of our industry-leading Kabuki Movement System seminars and learn how to assess and correct movement using the basic barbell lifts. For a limited time save $75 or $150 on registration using the code on each event page, depending on how close you are to the seminar date.

The Kabuki Philosophy

We believe that there should be a purpose and intent to every action. This belief bleeds into every aspect of our company, from the educational content we put out, to the equipment we produce and even to the athletes we coach.



The world today floats on a sea of mediocrity. We refuse to participate in this, and hold our standards of quality high from the equipment we produce to the athletes we coach.



We coach people to become coaches, not just remain students. This philosophy of coaching ``coaches`` allows us to pass on the knowledge we have and further the cause.



We never stop learning, no matter how much we know or how long we've lived. Our coaches are constantly furthering their education and broadening their skill set.



If we don't have the tools needed to achieve something, we'll make them. This is why Kabuki Strength was born, out of a need for tools and methods that were lacking in the industry.

What Kabuki Customers Have to Say

We pride ourselves on the service we provide to customers and clients all over the world. Here are just a few of their testimonials. 

Best Bar for Pressing/Squatting

The Duffalo bar is THE primary bar we use in training with out team and I highly encourage its use year round up till the final 3-4 weeks prior to a meet.

Donnie Thompson Powerlifter, Coach, Inventor

Pro Athlete Approved

This bar is AMAZING!!! Wrist and shoulder feel great, weight is right in the pocket (over center of gravity) which reduces lower back strain and puts everything on my muscles I'm training as intended!

Stan Efferding IFBB Pro Bodybuilder and Powerlifter

Invest in this!

This is the best investment I've made. I use it mainly for lower body warm ups (along with some KMS movements) I feel it really warms me up quickly, gets blood flowing, and has helped me with my squats and deads. Especially when pulling 70hr work weeks in a factory. THANKS GUYS!!!

Nick Boomstick Customer

Worth Every Dollar!

I went back and forth contemplating buying the boom stick for a few month then I decided to buy it. I got mine yesterday and used it first thing and all I have to say is wow! my recovery time was cut in half and i was able to work out knots and other sore muscles that I didn't even know I had. Used it on some of my clients as well and wow was all they had to say and when am i getting another on! Great Product! Great buy!

Mario Cornejo Practitoner

Duffin Created a Magic Wand

First off I love the customer service and email updates. It's done professionally and well. The website is easy to navigate. Stellar. Now to the Shoulderök. I was so excited to get this I made my wife bring it to work after it got delivered so I could swing it around like a dummy in the front yard.

Jordan Shoulderok Customer

It Simply Works

I was skeptical on how well it would work. I started with not being able to raise my arm over my head without help from the other arm. after a month of using it every day I had gained most of the range of motion and started to gain strength back. Well worth the investment.

Matthew Calvin Shoulderok Customer

We Live KMS Principles

When it was his turn to be coached by Brandon and Swede on all 3 lifts he nervously got on stage and did what I'd tought him. Swede's exact words were "Some people feel they always have to find something wrong, But when its perfect...Its perfect. This kid has perfect lifts" This may be my proudest moment as a new coach. Like I said my team lives KMS principles.

Jerem Feltman Coach at Crom Power and Strength

Learned so Much!

I wanted to thank you all again for this last weekend. You helped me so much and I learned a lot. I hit 4 sets of 5 reps at 165lbs for my back squat this morning! They felt better than ever because I focused on the cues and coaching you gave me.

Sarah Gawron KMS Seminar Attendee

Purpose and Intent

A person asked me, “What was the biggest revelation you had that weekend?” Well other than being able to Squat, Bench and Deadlift pain free for the first time, the biggest revelation I had were those three simple 3 words: “Purpose and Intent”. Not just when you warm-up, do your mobility or even lift- but in everything you do. These people have truly put something special together.

John Kent KMS Seminar Attendee
Get Your
Squat Face On

What do we mean? It means that we can make all the fancy equipment in the world, but unless you have the right attitude – there won’t be much to show for. We supply the tools and methods, you bring the attitude. Check out some of our apparel on the store, and if you wear it – make sure to get your squat face on!

Check out our store for the latest tools and methods to get stronger!