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We
manufacture.
teach.
coach.
Kabuki Strength stands on 4 pillars. Equipment, Education, Coaching, and Charity.
We manufacture innovative equipment like the Duffalo Bar, Transformer Bar, NewGen 250k PSI Power Bar and Squat Bar, Boomstick, PainPill, and Shoulderok. We provide research-based education via seminars, curated articles, and a subscription movement library. We offer world-class coaching services to beginners and all the way to the most elite lifters in the world. Our 4th and most important pillar is to give back and serve others in our community.
Our vision and mission is to make the world a better place through strength.
Strength Chat Podcast
The strength and fitness industry has for too long been dominated by overly-tan, annoyingly-loud YouTube celebrities with less than factual content, aka broscience. Tune in to Strength Chat – hosted by a group of Coaches and Athletes with over 60 years of combined experience – as they talk fact, science, and strength with world-renowned strength, conditioning, and rehab professionals. Hosted by the Mad Scientist of Strength, Dr. Rudolph, and The Wizard of Training. Click here to view all episodes.
Popular Articles
Our coaches, contributors, and team members consistently produce written and video content which is published on our articles page. The breadth and scope of these pieces covers many topics, from lifting to life.
Virtual Coaching unlike anything in the industry.
We believe the coaching of physical development involves much more than a spreadsheet with the exercises/sets/reps to be accomplished that week. We see our coaching process as a functional symphony of movement efficiency, program design, skilled coaching, and good ol’ fashioned hard work The Kabuki Strength team is comprised of skilled coaches and athletes with the common goal of physical development. Join us and become part of the strongest, most supportive team around.
Who are we?
Engineers.
Coaches.
Athletes.
Our team may be small, but we all each play an integral role in building one of the fastest growing and most innovative companies in the strength and fitness industry. Click on each person to read a more in-depth profile.
Andrei Miclea
Creative Director
As Creative Director for Kabuki Strength, Andrei is responsible for the long-term aesthetic vision of our products and services, as well as marketing, branding, design, content development, and even the website you are on right now. He is also a KMS certified coach and nationally-ranked middleweight strongman competitor.
Brandon Senn
Director of Coaching and Performance
Brandon heads up the coaching department at Kabuki Strength and is the creator of the systems we use to train and develop athletes. Brandon is actively pioneering the way coaches and athletes use data and autoregulation (specifically velocity) in their training. Among these roles, Brandon is also a very accomplished coach having handled Chris’s training since 2015 as well as 3 separate ALL-TIME world record holders.
What do we create?
The gallery below showcases some of the cutting-edge, evidence-based equipment that is designed, engineered, manufactured, tested, and sold by Kabuki Strength. Click on an image to go to that item’s product page.
What do we teach?
Kabuki.MS is an indexable reference library with hundreds of videos on proper movement, mobility, rehab, cueing, and technique. It is the reference guide to our Kabuki Movement System methodology. It contains a private forum where you can ask questions and communicate with our coaches.
Join us at one of our seminars!
Our Kabuki Movement System 1 seminar is widely regarded as one of the most in-depth, educational, and practical seminars in the strength and conditioning industry. Come spend 3 days learning functional movement, assessment strategies, corrective exercises, and more from Chris Duffin and his team of skilled coaches. We hold 4 seminars each year spaced throughout the continental USA. Don’t wait for one in your area! Here’s a special offer for visitors to our site!
Save up to $150 on KMS Seminars
Join us at one of our industry-leading Kabuki Movement System seminars and learn how to assess and correct movement using the basic barbell lifts. For a limited time save $75 or $150 on registration using the code on each event page, depending on how close you are to the seminar date.
Our Philosophy
We believe that there should be a purpose and intent to every action. This belief bleeds into every aspect of our company, from the educational content we put out, to the equipment we produce and even to the athletes we coach.
1
Equip
If we don't have the tools needed to achieve something, we'll make them. This is why Kabuki Strength was born, out of a need for tools and methods that were lacking in the industry.
2
Educate
We never stop learning, no matter how much we know or how long we've lived. Our coaches are constantly furthering their education and broadening their skill set.
3
Coach
We coach people to become coaches, not just remain students. This philosophy of coaching ``coaches`` allows us to pass on the knowledge we have and further the cause.
4
Charity
We believe in doing the right thing. We believe in helping others, and in showing compassion and generosity. We want to make the world a better place through strength.
What Kabuki Customers Have to Say
We pride ourselves on the service we provide to customers and clients all over the world. Here are just a few of their testimonials.
Best Bar for Pressing/Squatting
The Duffalo bar is THE primary bar we use in training with out team and I highly encourage its use year round up till the final 3-4 weeks prior to a meet.
Pro Athlete Approved
This bar is AMAZING!!! Wrist and shoulder feel great, weight is right in the pocket (over center of gravity) which reduces lower back strain and puts everything on my muscles I'm training as intended!
Invest in this!
This is the best investment I've made. I use it mainly for lower body warm ups (along with some KMS movements) I feel it really warms me up quickly, gets blood flowing, and has helped me with my squats and deads. Especially when pulling 70hr work weeks in a factory. THANKS GUYS!!!
Worth Every Dollar!
I went back and forth contemplating buying the boom stick for a few month then I decided to buy it. I got mine yesterday and used it first thing and all I have to say is wow! my recovery time was cut in half and i was able to work out knots and other sore muscles that I didn't even know I had. Used it on some of my clients as well and wow was all they had to say and when am i getting another on! Great Product! Great buy!
Duffin Created a Magic Wand
First off I love the customer service and email updates. It's done professionally and well. The website is easy to navigate. Stellar. Now to the Shoulderök. I was so excited to get this I made my wife bring it to work after it got delivered so I could swing it around like a dummy in the front yard.
It Simply Works
I was skeptical on how well it would work. I started with not being able to raise my arm over my head without help from the other arm. after a month of using it every day I had gained most of the range of motion and started to gain strength back. Well worth the investment.
We Live KMS Principles
When it was his turn to be coached by Brandon and Swede on all 3 lifts he nervously got on stage and did what I'd tought him. Swede's exact words were "Some people feel they always have to find something wrong, But when its perfect...Its perfect. This kid has perfect lifts" This may be my proudest moment as a new coach. Like I said my team lives KMS principles.
Learned so Much!
I wanted to thank you all again for this last weekend. You helped me so much and I learned a lot. I hit 4 sets of 5 reps at 165lbs for my back squat this morning! They felt better than ever because I focused on the cues and coaching you gave me.
Purpose and Intent
A person asked me, “What was the biggest revelation you had that weekend?” Well other than being able to Squat, Bench and Deadlift pain free for the first time, the biggest revelation I had were those three simple 3 words: “Purpose and Intent”. Not just when you warm-up, do your mobility or even lift- but in everything you do. These people have truly put something special together.
Get Your
Squat Face On
What do we mean? It means that we can make all the fancy equipment in the world, but unless you have the right attitude – there won’t be much to show for. We supply the tools and methods, you bring the attitude. Check out some of our apparel on the store, and if you wear it – make sure to get your squat face on!
Check out our store for the latest tools and methods to get stronger!