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If you’ve attended any lifting competitions or gotten any training from a gym on weight lifting, I can bet that you’ve heard “BIG AIR” being yelled at the top of a coach’s lungs. Some of you may have even learned the generic breathing strategy to “inhale on the way down (such as lowering the bar to your chest during a bench press or on the way down in a squat) and exhale on the way up or during exertion (as you press the bar off your chest or as you squat up).” Maybe someone has given generic advice that the “Valsalva maneuver” isn’t good for you. Why does the technique of breathing–besides the fact we have to do it to live– matter? Why this emphasis on breathing?