Before the name and company existed, we were a small group of strength athletes training together, continuously learning, and trying to figure out ways to take the existing lexicon of knowledge and tools and improve on it.
Today, we're a diverse team of 40+ based in the Pacific Northwest (and around the world) devoted to optimizing human performance through innovative strength equipment, researched-based education + content development, and world-class pro coaching services.
Our mission is to make the world a better world through strength.
We accomplish this mission through our four pillars of Equipment, Education, Coaching, and Charity. Read more about our 4 pillars below or click the red button to read more about our "why".