Before the name and company existed, we were a small group of strength athletes training together, continuously learning, and trying to figure out ways to take the existing lexicon of knowledge and tools and improve on it.

Today, we're a diverse team of 40+ based in the Pacific Northwest (and around the world) devoted to optimizing human performance through innovative strength equipment, researched-based education + content development, and world-class pro coaching services.

Our mission is to make the world a better world through strength.

We accomplish this mission through our four pillars of Equipment, Education, Coaching, and Charity. Read more about our 4 pillars below or click the red button to read more about our "why".

The combination of an engineer and businessman who both share a love for strength sports and deep, practical and academic experinece in exercise science and kinesiology is the perfect foundation on which to start designing and manufacturing equipment in a space ripe for disruption and innovation. Our focus and specialty lies in bridging the gap between the performance and academic/clinical worlds by engineering better barbells and strength equipment. Every product we design and manufacture serves a purpose and can trace its development back to a tangible need we identified and chose to meet. True innovation and novel methods are in our DNA, and our products reflect this.

In an age of commodization, cutting-corners, and snake-oil-salesmen, even in our industry, Kabuki Strength is committed to a purpose-driven product development and design engineering processto continue bringing novel tools & methods that solve problems and produce desired outcomes. Alongside countless incredible and passionate innovators, educators, and influencers - we are doing our part to help make the world a better place through strength.

What started as a friend filming one of Chris’ breathing/bracing drills using a cell phone with a potato camera has become a professional studio production with a full, in-house staff of educators who create and present educational content around strength & human movement to countless eager minds around the world. The evolution and growth of Kabuki has always emphasized content development and sharing the knowledge we gain with others.

Our primary education platform is the greatest value in strength. Kabuki EDU+ includes 100's of hours of pro strength education and lectures, plus unlimited app programming, all for just $29/mo

Our staff also regularly presents core Kabuki curriculum to professional organizations (pro sports teams, clinicians, S&C coaches, tactiacl/MPF services) via private seminars and professional industry settings/conferences. Our industry-leading education is backed by an advisory board of world-renowned clinicians, coaches, educators, and academics.

In the late stages of his competitive career as an elite powerlifter, Chris personally coached a number of lifters and developed this team and product into Kabuki's industry-leading professional 1-on-1 Virtual Coaching service. This organization isstaffed by full-time coaches who work with athletes and lifters around the world. Kyle Young (Kabuki Head Coach) and Brandon Morgan (Director of Education) – lead a team of professionals who work with individuals of all experineces - from beginners passionate about getting stronger to elite and professional athletes - to gain mastery of movement, get stronger, build more muscle, and live a better life through strength. Kabuki Strength coaches regularly pursue continuing education for professional development. We are all just as much students, as we are teachers.

We believe strongly in the power of love, of a simple gesture of kindness, of charity, and of being there for someone and saying “I get you, I love you, I want to help”.As a company, we take every opportunity we can to serve others. We believe that making the world a better place through strength goes far beyond selling equipment, coaching, and education people – and this is why Charity & Community is our 4th pillar. Our commitment is to continue using our platform, our people, and our resources to help support those in need.